More lives will be saved thanks to a toned down Daffodil Day celebration.
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The annual fundraising appeal is held on August 25, and in years gone by a wide range of merchandise was available to buy including teddy bears, balls, badges, wrist bands, key rings and of course fresh daffodils.
This year it's been cut back to fresh daffodils only.
Cancer Council's fundraising and communications head, Lyrian Fleming-Parsley, said while some fundraising sites may have merchandise from previous years, it is no longer being produced.
"We are focusing on selling fresh flowers and/or encouraging Australians to make a donation online," she said.
"Any money saved from not producing new merchandise will go towards funding vital cancer research projects, that are getting us closer to a cancer-free future."
Find out more or make a donation at www.daffodilday.com.au.
IN OTHER NEWS
Fundraising to support cancer research
Daffodil Day has raised more than $50 million since it started 36 years ago.
In 2020, the Cancer Council and its research partners directed over $54 million to research grants in Australia.
Cancer Council and its research partners invested more than $290 million in world-class cancer research during 2016-2020.
The survival rate for cancer has increased from 51 per cent in the late 1980s to around 70 per cent.
Cancer statistics in Australia
- In 2020, there were around 150,000 new cases of cancer diagnosed and almost 50,000 deaths from cancer
- One in two Australian men and women will be diagnosed with cancer by the age of 85.
- Cancer is a leading cause of death in Australia.