Ever wished you could do more by actually doing less? Well now you can.
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Mental Health charity the Banksia Project have teamed up with health insurer ahm to launch the NotTober movement, where $10 is donated for everyone who puts their feet up, and take some time for themselves.
Each year, Australians are being asked to donate to, or participate in, more than 96 million charity challenges and events nationwide, "and it's becoming a chore", with most people strapped for both time and money.
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The NotTober campaign was launched in response to a recent study that found 93 per cent of Australians are suffering from charity fatigue, according to ahm Senior Executive, Jan O'Keefe.
"We get that life is a lot for many Australians and with more on their plate than ever before we understand the importance of keeping things simple so they can get some time back to enjoy life," she said.
"NotTober allows that, it's fundraising at its absolute simplest. No sign-ups, push-ups or booze give-ups, just a simple donation for a simple hashtag."
The campaign asks Australians to take a moment to themselves, whether it be sitting on a beach, eating a great meal, hanging out with friends, or watching TV on the couch, and take a photograph of it.
For every photo shared on social media with @ahmhealthinsurance tagged, and a hashtag #NotTober ahm will donate $10 to The Banksia Project for the first 10,000 eligible posts in October.
