With already 160 people dead in crashes in NSW this year - including several on the region's roads - drivers are being asked to pledge they will be extra-careful for just one day.
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Fatality Free Friday is on again tomorrow, a campaign asking them to "consciously think about road safety and safe driving for just one Friday in the year".
The hope is to make that day's road toll zero instead of the average of five-plus.
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The Australian Road Safety Foundation campaign comes after its research found that a quarter of regional NSW drivers admit to operating a vehicle under the influence of drugs or alcohol, and one in three admit to speeding on a regular basis.
And not even having children in the car is motivation to take care.
One in three admit to breaking road laws or undertaking risky behaviour when their own children are in the car - and one in five admit to doing the same with someone else's children.
- To make the pledge - to be fit to drive, stay focused on the road, scan the road ahead, keep a safe distance and drive to the conditions - go to arsf.com.au/take-the-pledge
