Attend a Bective East game and you will likely hear players screaming any of the following encouragements: "Bowling, G!" "Shot, G!" "Throw, G!"
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The "G" in question is Gerhard Labuschagne, the Bulls' South African-born paceman, who has long called Australia home.
It is a name that would roll off the tongue of most Australians like a washing machine down a hill, although the emergence of another South African-born cricketer, Test allrounder Marnus Labuschagne, has surely helped correct that.
(It turns out, however, that even when you think you're pronouncing the name correctly - Lah-boo-shane - you're only getting it partly right. But more about that later.)
When this reporter, new to Tamworth at the time, asked a Bulls player about Gerhard, he mangled his surname so badly he appeared embarrassed. More recently, a player from a rival team stumbled badly over the pronunciation of Gerhard.
So "G" it is. Not that 31-year-old Gerhard, as amiable as a Labrador, seems to mind: "It's funny. I've come to terms with it a long time ago. I've been in Australia half my life now - nearly 18 years now.
"You learn quickly. And the Aussies are very quick to give you another name, which is a cultural thing. We're [his family] fine with it."
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When asked if more people now pronounce his name correctly, he laughed and said: "Pronounce it wrongly."
He added: "There's an English version and there's an Afrikaans version. He's (Marnus) also a Dutch Afrikaana, same as me."
Gerhard and Marnus pronounce their name Lah-boo-skuhk-knee, although they are OK with the English version.
The Bulls veteran said that Marnus' emergence on the international cricket scene had resulted in him "getting a lot of attention", but "obviously" they were not related.
Gerhard and his Bulls will look to rebound from a outright loss to West Tamworth last round, when they meet competition leaders Old Boys at Riverside 1 on Saturday, in the penultimate round of the competition before the finals.
Against Wests, he took 5-40 and top-scored (35) as the Bulls collected first-innings points by three runs - only to lose outright on day two as Wests chased down 150.
Less than four points separate last-placed Bective and fourth-placed North Tamworth.
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Second-placed City United, meanwhile, will look to rebound from a first-innings loss to third-placed South Tamworth, when they encounter Norths at No.1 Oval.
City allrounder Scott Brennan said the side's confidence had not taken a hit, despite back-to-back losses.
He said: "We know our batting's letting us down at the moment, but I think our bowling's hitting the right spots … We're taking a lot out of our bowling at the moment.
"But our batters, me in particular, need to get back on to what we were doing before the Christmas break."
At Riverside 2, Wests and Souths clash.